FRAME & CANVAS

The language and eventual visual system of the branding was constructed and based on how frame stores stack their square tools. The Knockout typeface was used as it reflects the weight and spacing of the triangles.

As the Frame and Canvas team is a small personal operation, a hands on rough cardboard was used for the business cards to add a balance to the pristine shapes in the logo. The Store front was built with a narrative that brings you from on end to another, eventually passing the logo and store hours.